“Every word, image, and action is laden with innumerable potential for meaning. To understand the world we inhabit—and ourselves—we translate our living experiences through both physical and cognitive acts of metaphor, memory, and narrative. This research investigates processes involved in the perception and understanding of visual communications; to discover what happens in those learning experiences at the intersection of image and language. The purpose is to identify the potential for evocative communication to convert visual information into meaningful and memorable learning experiences."
Researched, written, and designed in partial fulfillment of the Master of Fine Arts Degree in Graphic Design at the University of Illinois at Chicago, this book represents the completion of my thesis research. The ideas within were wrangled into this book over the course of about one year during studies in Chicago, Basel, Switzerland, and many points between. This research sets a theoretical framework for new practical possibilities between the realms of visual communications and studies in metaphor.
Check out full book at: https://issuu.com/studiojunglecat/docs/metaphormemorystory_pages_web