The CloudWriter project simultaneously merges physical and cognitive understanding with image and language legibility as an investigation into conceptual metaphor. To do so, various cloud metaphors are made literal via a machine that converts texts into letter forms emitted as bursts of water vapor: clouds. Given the flexibility clouds carry as metaphor, a wide range of applications for public language performances are proposed in which new cloud-based metaphors can be generated within existing social systems. For example, the Chicago Board of Trade as a cloud in which invisible activities impact the futures and livelihoods of many. They call this trading in "futures."
As the project is exhibited and continues to grow, documentation is presented across multiple media including a video essay, exhibition catalog, and an interactive cloud type simulator. For more info, please visit www.alphabetaclouds.com.